Alchemist Spirits needed to stand out in a crowded spirits market while staying true to its Liverpool roots and independent ethos, and clearly articulating the science and craft behind its products.

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I led brand communications and PR, building a distinctive brand narrative that connected scientific process, craftsmanship and creativity. This included translating the science underpinning distillation and product development into compelling, consumer-friendly storytelling. Alongside this, I managed social media channels, developing content that balanced education and brand personality, and led influencer outreach to extend reach and credibility.

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I also supported business development activity, using narrative-led communications and partnerships to engage stockists, collaborators and industry stakeholders. The integrated approach ensured the brand’s story was consistent across earned, owned and social channels, strengthening recognition and trust.