To mark Liverpool FC’s 125th anniversary, the club required a kit launch that honoured its roots while resonating with a worldwide fanbase.

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As Public Relations Manager, I led PR for the “Pure Liverpool” campaign, working across brand, commercial teams and global partners. The strategy centred on place, culture and community, positioning the kit as a symbol of identity rather than simply a product.

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I managed international media engagement, talent coordination and campaign rollout across multiple markets, ensuring consistency while tailoring stories for regional audiences.